![](https://cdn.myportfolio.com/4c02b196741a97221793dbe1460d1925/6b6b1f45-fa8f-41e1-a361-8335b0c02d7b_rw_1920.jpg?h=1ab8ae64e19c26f8927bda2534645743)
Aim:
- Cleaner customer journey
- Short but inclusive information for the user
- Simple and understandable content
- Consistent content for SEO and Google search purposes
- Cleaner visuality, easier navigation
- Cleaner customer journey
- Short but inclusive information for the user
- Simple and understandable content
- Consistent content for SEO and Google search purposes
- Cleaner visuality, easier navigation
Phase 1: Content Page Design - Completed.
Phase 2: Index Design, Author Page, Categories - In coding phase...
Result:
Data of Testing (1 May 2018 - 16 December 2018):
Bounce rate last year: %86.22
Bounce after new design: %75.23
↓ - %12.8
Av. time on page: 2:52
After new design this year: 03:16
↑ + %13.6
The new design of blog sign up button has a new 245 click.
Moreover, the design of new social media icons has a considerable amount of click rates.
![](https://cdn.myportfolio.com/4c02b196741a97221793dbe1460d1925/62e213d0-efca-4d32-970f-6276fd372d12_rw_1920.jpg?h=3e0462b22dc7f7e8717e83c588b0b295)
![](https://cdn.myportfolio.com/4c02b196741a97221793dbe1460d1925/e8cf6395-f980-4ee7-95c6-d5ffc3236c7d_rw_1920.jpg?h=4e26294985723da03da175be10b0d43f)
Content page:
![](https://cdn.myportfolio.com/4c02b196741a97221793dbe1460d1925/36d7c3e8-d643-454c-ac9e-0b476908aa7c_rw_1920.jpg?h=ac958e8bcb7a17f840e0079669683e53)
![](https://cdn.myportfolio.com/4c02b196741a97221793dbe1460d1925/feaf0cbb-67be-4215-96cd-28b3489c07aa_rw_1200.gif?h=e5dcf2aa13d09e557ee11ec9a2a75ced)
![](https://cdn.myportfolio.com/4c02b196741a97221793dbe1460d1925/308006f2-336c-4a8d-bdca-fbb1e71de013_rw_1920.jpg?h=89c4a379c39ae00472f5cb550d4bc680)
![](https://cdn.myportfolio.com/4c02b196741a97221793dbe1460d1925/2fec1f5b-87a6-4424-b703-57d4037a0714_rw_1200.png?h=157c6ee4d55676d3a6ae18d79b4c4557)
![](https://cdn.myportfolio.com/4c02b196741a97221793dbe1460d1925/7f472019-c594-40ca-83fe-04acbf6cc52e_rw_1200.png?h=5f5195b427421747fc03e2e26b7616aa)
Author page:
![](https://cdn.myportfolio.com/4c02b196741a97221793dbe1460d1925/6ce83fb2-c5f1-4598-b211-6e1d3e0e4fe8_rw_1920.jpg?h=3a57f4f332a394fd780ce7b6ec2b141d)
Index page:
![](https://cdn.myportfolio.com/4c02b196741a97221793dbe1460d1925/24f6acd4-09a6-47c4-a032-62534427ca60_rw_1920.jpg?h=da9ce89fb05326e89901dbae78bbb1bc)